The Origin of the Ayder Color

TOGG’s newly introduced color option “Ayder” for the T10X model is inspired by one of Türkiye’s most iconic natural landscapes: Ayder Plateau.
The misty atmosphere, deep green forests, and the serene tones of the Kaçkar Mountains shaped the core identity of this color.

As part of TOGG’s ongoing “Anatolian Color Palette” design strategy, Ayder represents both cultural and natural heritage.
It is more than a paint option; it is a visual identity rooted in Türkiye’s landscape.


Nature as the Main Source of Inspiration

When creating the Ayder color, TOGG’s design team studied the textures and color transitions found in Ayder’s unique environment. Key natural references include:

  • Shadows of the mountain forests

  • The matte effect of misty mornings

  • Layered green tones of the valley floor

  • The subtle color gradient of Fırtına Valley

These visual elements were transformed into a modern automotive color that balances depth, softness and premium aesthetics.


Technical Definition of the Ayder Color

Ayder is a metallic green tone designed to change character depending on the light.
Technically, the color blends deep natural greens with a refined metallic pigment structure.

Appearance in Daylight

Under daylight, Ayder appears brighter and more vibrant.
The metallic particles enhance:

  • Surface clarity

  • Light refraction

  • Visual richness

  • Premium contrast on body lines

Appearance at Night or in Shade

In darker environments, the color becomes deeper and more mature.
This dual behavior gives Ayder its signature dynamic look.


Where Ayder Stands in the T10X Color Palette

TOGG’s T10X already features several special tones inspired by Anatolian geography.
Ayder joins the palette as:

  • One of the most natural

  • One of the most elegant

  • One of the most sophisticated

green-based options.

The Ayder color appeals especially to drivers who prefer:

  • Minimalist and natural tones

  • Deep, elegant greens

  • Colors with character under shifting light conditions


Design Philosophy Behind the Ayder Color

The Ayder color reflects TOGG’s design mission: combining technology with nature.
This philosophy embeds regional culture directly into product aesthetics.

Key elements of this design approach include:

  • Using regional names with symbolic meaning

  • Blending cultural identity with modern automotive design

  • Strengthening TOGG’s national character through visual storytelling

Ayder, therefore, is not just a color—it is a statement.


How Ayder Enhances the T10X Exterior Design

Ayder gives the T10X a more refined and premium look.
The sharp body lines of the T10X become more visible as the color interacts with light.

Benefits include:

  • Enhanced surface definition

  • Stronger visual depth

  • A modern, dual-tone perception under varying light

  • A natural match for the SUV’s muscular proportions

Aerodynamic and Aesthetic Harmony

Although Ayder does not change aerodynamics, its interaction with the T10X’s wide surfaces creates a cleaner, more aerodynamic visual flow.
This makes the vehicle appear more streamlined and dynamic.


2025 Launch and TOGG's Official Announcements

TOGG introduced the Ayder color as part of its 2025 updates.
According to official statements:

  • Ayder is available as an optional exterior color

  • Compatible with all T10X trims

  • Classified as a premium metallic paint

  • Part of TOGG’s long-term color strategy inspired by Turkish geography

Further technical insights were presented during TOGG’s 2025 product events and media releases.


Market Impact of the Ayder Color

Color releases in the automotive industry play a significant role in brand positioning and user perception.
Ayder contributes to TOGG’s brand identity in several ways:

The Power of Regional Naming

Using region-based names such as Ayder enhances:

  • Brand authenticity

  • Emotional engagement

  • Cultural relevance

  • National branding value

It strengthens TOGG’s identity not only as a modern mobility brand but also as a cultural ambassador.


Frequently Asked Questions (FAQ)

1. Which model features the Ayder color?
The Ayder color is available for the TOGG T10X.

2. What type of color is Ayder?
A metallic green tone inspired by the nature of Ayder Plateau.

3. What inspired this color?
The deep greens, mist and natural textures of Ayder Plateau and the Kaçkar Mountains.

4. Is Ayder unique among TOGG colors?
Yes, it stands out with its natural, premium and elegant character.

5. Can the Ayder color be chosen across all trims?
Yes. It is compatible with all T10X equipment levels.

6. Is Ayder metallic?
Yes, it is classified as a special metallic paint.

7. Who is the target user for the Ayder color?
Drivers who appreciate elegant, nature-inspired tones.

8. Does Ayder change under different lighting?
Yes. It appears brighter in daylight and deeper in shade or at night.